The Dunard Centre makes the most of its city centre location, allowing visitors to approach from St Andrew Square, Elder Street and Register Place.
The concert hall will operate as a year-round cultural destination, with multipurpose rooms, bars and a café creating drop-in opportunities outside of set performances.
A musical centre of excellence needs a great location, a world class design and a fantastic programme, but it also needs to be campaign-ready. This will be a venue that seeks to move people who already know that live music is for them, and that also goes out of its way to convince those who aren’t so sure. Because when we say the Dunard Centre is for everyone, we mean it.
That’s why accessibility is such an central part of the venue’s masterplan: from the three minute commute from transport hubs to the box office, to a three-phased campaign to build awareness, anticipation and action in future audiences. We aren’t just about creating brilliant live performances, we want to create a lively new circulation point for the city: and that work starts now.
